The Canadian Equity Group was founded on principles of trust, integrity and the delivery of outstanding service. Therefore, we are very concerned with the privacy rights of our online visitors and customers and are committed to protecting the information collected about you. AlbertaEquity.com, owned and operated by The Canadian Equity Group Inc. (CEG), has taken extensive measures to protect the confidentiality of your personal information and to protect your data from misuse and unauthorized access or disclosure. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, although we take great measures to protect your information, CEG cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, CEG takes industry standard efforts to safeguard the confidentiality of your information, such as Firewalls and unique User Name and Password protections. We also restrict internal access of stored data to select employees that have been informed of our privacy policies. If you have concerns involving the security or privacy of your information, you can arrange to talk to one of our representatives.

If you submit a mortgage application to AlbertaEquity.com you are required to provide certain information necessary to deliver the selected services. In some instances you will only provide personal information such as name, address, e-mail address, phone number and other contact information. In other cases you will be provide the preceding contact information as well as personal financial information in order that CEG can perform the services requested. The more information you share with CEG the more accurately CEG will be able to provide you with information and services you have indicated are of interest.

We automatically collect anonymous statistical information regarding usage of our website. This helps us understand our Customers' needs better and improve areas of our services that our Customers find valuable. For instance, when you visit www.AlbertaEquity.com, our website recognizes the type of browser you are using (Netscape or Internet Explorer), the site that linked you to our site, the pages you visit at our site, and similar information. None of this information identifies you personally.

Although we believe the use cookies is useful in tracking site usage trends and patterns, as while implementing individual user preferences, AlbertaEquity.com does not use cookies at this time.

With your prior consent, we may disclose any information we collect, as described above, to CEG affiliates or service providers to perform a service for us or perform a function on our behalf. In cases where we use service providers, we restrict such service providers from using your non-public personal information except to act on our behalf or as required or permitted by law. Disclosure to CEG affiliates or service providers will be necessary so that you can receive the best possible RATES, SERVICE and MORTGAGE OPTIONS from the financial services offered by CEG affiliates or service providers.

When you refer someone to the CEG Website via the "Tell a Friend" link, your name and email is recorded solely for purposes of email forwarding. This information is not released to third party companies.

This information is only viewed by our webmaster and is not released to third party companies. We encourage you to send us comments or ideas you my have about the site.

You can request that we purge the entirety of the personal information submitted by you through AlbertaEquity.com from our database by providing detailed instructions to CEG's Privacy Officer (see below). In such cases CEG will delete all digitally warehoused information you have submitted. Please note that CEG cannot purge information from the systems or files of our CEG Affiliates, service providers or other financial institutions that have subsequently been sent your personal information to provide their services.